I never was and never will be a Twinkie fan. They have them in NYC, but the prime local brand was Drake's, whose Yodels, Ring Dings and Devil Dogs were favorites of mine because I am a true chocoholic.
But I also loved their crumb cakes, sold in little round servings. The cake was slightly dry, but the moist cinnamon/sugar crumb topping balanced it well.
So during this incredibly cold weather (6 degrees is NOT an average temperature in Northern Virginia in January), when I decided I needed to bake something new, I went looking for a coffee cake with those Drake's cakes in mind.
I read the recipe for the one at "Sally's Baking Addiction", read the comments and decided to try it the way one of them suggested, increasing the recipe by 1/2 and baking it in a 9X12 pan.
This is actually a moister cake than the Drake's and less crumbly than I remember those little cakes being. That makes it a lot nicer (and neater) to eat. The top was a bit uneven, not picture perfect pretty, but no one seemed to mind.
Sally's blog credits the original recipe for this to a Cook's Illustrated cookbook. Personally I think that Christopher Kimball is a pompous, phoney know it all, and a lot of "America's Best" recipes don't strike me as that wonderful. And if they're so durn smart why don't they suggest making the crumble for this with a food processor?
I made the flour/sugar/butter mixture the same way I do for the delicious Berry Crumble Cake I got from Baking Bites. No need to cut the butter in by hand or with a fork--it takes minutes in the machine and comes out nicely blended.
I also used part oil and part butter for the fat. An all oil crumble would have been easy even with a fork, but it's not as tasty as butter. I may reverse proportions next time and see if there's any difference in taste or texture.
Speaking of which, I replaced one cup of the flour with a cup of King Arthur's High Fiber blend. It doesn't effect baking at all, and mitigates a little of the guilt when I'm standing at the counter scarfing another piece. Hey,it's FIBER!
You could also get powdered buttermilk at King Arthur Flour, but why pay their shipping charges? Sacco brand buttermilk powder is available at most grocery stores--look for it near the non-fat dry milk or in the baking section.
BETTER THAN DRAKE'S COFFEE CAKE
This is 1 1/2 times the amount in the original recipe, which also uses a springform pan.
The eggs for this should be at room temperature. Put them (still in the shell!) in a bowl of lukewarm water when you start the recipe, and they should be ready to go in when they're needed.
Blend in a food processor or blender:
3 cups all purpose flour (or 2 cups all purpose flour and 1 cup King Arthur Flour High Fiber blend)
1 1/2 cups + 3Tbsp white sugar
1 1/2 tsp salt
1 1/4 (10 Tbsp) unsalted butter, slightly softened and cut into small pieces
5 Tbsp canola oil
Blend until the butter is cut in. You can pulse this, but simply blending work just fine, just stop and check things occasionally. When this is ready, it will resemble coarse sand.
Set aside one cup of the mixture and put the rest into your mixer, or you can use a large mixing bowl and a hand mixer.
1 1/2 tsp baking powder
3/4 tsp baking soda
1 1/8 cups buttermilk OR 4 1/2 Tbsp buttermilk powder and 1 1/8 cups water (lukewarm)
2 eggs (see note about egg temperature)
1 Tbsp vanilla
1 cup brown sugar (light or dark)
1 Tbsp cinnamon
Mix in the baking powder and soda, then beat in the buttermilk, eggs and vanilla. Beat until the mixture is smooth and thick--this will take several minutes.
Grease (I use cooking spray) and lightly flour a 9x13 baking pan. Pour the batter in, smoothing it on top.
(A rubber spatula or plastic knife is good for this)
Combine the brown sugar and cinnamon with the reserved crumb mix and sprinkle it all over the top of the cake, pressing it down lightly.
Bake at 350 degrees. Check after 50 minutes, but this should take 50 minutes to an hour depending on your oven.
Cool completely before serving. That is, if you can stand not cutting into it with that smell of cinnamon filling your house................